Three concepts

Our customers must have the best experience - of design, quality, delivery - and of service, around the clock. That is why we created The Three Concepts.

We want to be the strongest partner in basic goods in Scandinavia. The Three Concepts are based on our unique warehouse with more than 1,500 items; ready to be sent to you and your customers, specifically. Everything from bodystockings, nightwear, bibs, socks, leather slippers, rainwear, Wellington boots and wool products - a total of 2.5 million items.

We strive to deliver from day to day, so you always have those goods in stock which your customers demand. In our B2B web shop you can order online around the clock. We call that efficient and good service. At the same time, you do not have to tie up capital in stock: It’s a win-win. Feel free to contact us if you would like to know more.

We are able to deliver in three categories. You’ll be spoilt for choice:


Are the specially selected styles that are “must- haves” for any young family. New colours and styles are added with the changing seasons and they can be delivered quickly and all year round.

  • Need to have
  • Large range in many colors
  • Products that can be used all year round
  • Never out of stock
  • Day-to-day delivery


Within the brands Color Kids, Minymo and CeLaVi, focus is on the clothes being able to withstand extra-heavy wear. Therefore, the details and functionalities that are best suited for outdoor play are kept in mind.

  • Outdoor wear with high functionality
  • Clothes capable of withstanding play and hard wear
  • Layer on layer – from ski underwear and wool to thermal wear, rainwear or outerwear
  • Focus on rising consumer demands for functions such as warmth, waterproofness, breathability, zippers, and reflective strips
  • Comfortable, light, and good fit
  • For all sorts of weather – from rubber boots to soft shell and rainwear


Fashion collections that follow the fashion and trends of the time. Where extra attention has been paid to details and qualities. It is fashion for kids with colours and prints to suit everyone’s taste.

  • Focus on trends and color compositions
  • Seasonal items
  • 6 collections per year
  • Clothes that can be used for every day and for special occasions
  • Quality clothes for children